Digital Marketing -- Contents -- Part I Foundations -- Chapter 1 The Challenge of Digital Marketing -- Chapter 2 The Digital Technological Environment -- Chapter 3 Infrastructure for E-Business -- Chapter 4 Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies -- Chapter 5 Economic Perspectives on Digital Marketing -- Chapter 6 Digital Marketing and the Exchange of Knowledge -- Part II Consumer Behavior and Market Research -- Chapter 7 Consumer Behavior in Digital Environments -- Chapter 8 The Internet Buyer -- Chapter 9 Rethinking Market Research in the Digital World -- Chapter 10 Data Mining Digital Customers -- Part III Implementation -- Chapter 11 Technology-Driven Demand: Implications for the Supply Chain -- Chapter 12 New Offering Realization in the Networked Digital Environment -- Chapter 13 Digital Marketing Communication -- Chapter 14 Pricing Opportunities in the Digital Age -- Contributors -- Index.