Business - to-business marketing in Latin America.
by
 
Brashear, Thomas G.

Title
Business - to-business marketing in Latin America.

Author
Brashear, Thomas G.

ISBN
9781845441807

Personal Author
Brashear, Thomas G.

Physical Description
1 online resource (75 pages)

Series
Journal of Business and Industrial Marketing ; v.19, 6
 
Journal of Business and Industrial Marketing

Contents
Contents -- Abstracts & keywords -- Guest editorial -- Rationale and strategies of Latin American companies entering, maintaining or leaving US markets -- The use of online marketplaces for competitive advantage -- Benchmarking business-to-business marketing practices in emerging and developed economies -- Trust and negotiation tactics -- Coordinating B2B cross-border supply chains -- Supplier-manufacturer relationships In the Brazilian auto industry -- Executive summary and implications for managers and executives -- Internet currency.

Abstract
This special issue on "Business-to-business marketing in Latin America" features four articles and two case analyses and focuses on a variety of timely and pertinent issues. Latin American markets, running from the Rio Grande to Tierra del Fuego, are now emerging as market economies as they continue to develop and adopt market oriented activities while developing stronger interregional and international trade relations.Previously published in: Journal of Business & Industrial Marketing, Volume 19, Number 6, 2004.

Local Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term
Electronic books. -- local.
 
Industrial marketing.
 
Marketing.

Genre
Electronic books.

Added Author
Boles, James S.

Electronic Access
Click to View


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book1183678-1001HF5415.1263 -- .B87 2004 EBEbrary E-Books