Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.
by
Boyer, Kenneth Karel.
Title
:
Extending the Supply Chain : How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.
Author
:
Boyer, Kenneth Karel.
ISBN
:
9780814428504
Personal Author
:
Boyer, Kenneth Karel.
Physical Description
:
1 online resource (272 pages)
Contents
:
Preliminaries -- Foreword -- Preface -- The Great Divide Between Customers and Retailers -- Decoupled Extended Supply Chains -- Semi-Extended Supply Chains -- Fully Extended Supply Chains -- Centralized Extended Supply Chains -- Strategy-Meshing Operational and Marketing Goals -- Marketing-Tapping Customers' Latent Desires -- Supply Chain Design-How to Bridge the Last Mile -- Information Technology-Facilitating Learning and Streamlining Transactions -- The Future of the Extended Supply Chain -- Index.
Abstract
:
Don't break the supply chain before you get to the most important link -- the customer.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Business logistics.
Grocery trade.
Retail trade.
Genre
:
Electronic books.
Added Author
:
Frohlich, Markham T.
Hult, G. Tomas M.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 1185171-1001 | HD38.5 -- .B698 2004 EB | Ebrary E-Books |