Cover Page -- Title -- Copyright -- Contents -- Preface and Acknowledgements -- 1 Adventures of Capitalism -- Part I The Cultural Circuit of Capitalism -- 2 The Rise of Soft Capitalism -- 3 The Place of Complexity -- 4 Virtual Capitalism: The Globalization of Reflexive Business Knowledge -- 5 Cultures on the Brink: Re-engineering the Soul of Capitalism on a Global Scale -- Part II The New Economy -- 6 'It's the Romance, Not the Finance, that Makes the Business Worth Pursuing': Disclosing a New Market Culture -- 7 Performing Cultures in the New Economy -- 8 The Automatic Production of Space -- 9 Closer to the Machine? Intelligent Environments, New Forms of Possession and the Rise of the Supertoy -- 10 Electric Animals: New Models of Everyday Life? -- 11 Remembering the Technological Unconscious by Foregrounding Knowledges of Position -- Bibliography -- Index.