Cover -- Advance Praise for. . . -- Table of Contents -- Gratitude and Acknowledgements -- Epigraph -- I. INTRODUCTION: THE POWER OF STORY -- 1.1 From Improvement to Innovation -- 1.2 Our Approach: Story-based Strategy -- 1.3 About Re:Imagining Change -- Story-based Strategy Campaign Model -- II. NARRATIVE POWER ANALYSIS -- 2.1 We Are Made of Stories -- 2.2 Narrative Power Analysis -- Reflections: Storytelling -- 2.3 Power and Mythology -- 2.4 Creation Myths of the United States -- Reflections: Narrative Power -- 2.5 Filters vs. Facts -- 2.6 Designer Stories & the Branded World -- 2.7 Memes -- Movement Memes -- Reflections: Memes -- 2.8 Control Memes -- 2.9 Applying Narrative Power Analysis: Elements of Story -- Reflections: Elements of a Story -- III. WINNING THE BATTLE OF THE STORY -- 3.1 The Story of the Battle -- 3.2 The Battle of the Story -- Reflections: Story of the Battle -- Worksheet: Battle of the Story -- 3.3 Framing the Conflict -- Reflections: Information Warfare -- 3.4 Creating Narrative Frames -- 3.5 Reframing -- 3.6 Characters -- 3.7 Imagery: Show Don't Tell -- 3.8 Foreshadowing -- Brand Busting -- 3.9 Designing a Framing Narrative -- 3.10 Action Logic & Meta-Verbs -- 3.11Going Viral: Meme Campaigns -- IV. POINTS OF INTERVENTION -- 4.1 Social Change as Intervention -- 4.2 Point of Production -- 4.3 Point of Destruction -- 4.4 Point of Consumption -- 4.5 Point of Decision -- 4.6 Point of Assumption -- 4.7 Offering New Futures -- 4.8 Reframing Debates -- 4.9 Subverting Spectacles -- Selling the World Bank on eBay -- 4.10 Repurposing Pop(ular) Culture Narratives -- 4.11 Making the Invisible Visible -- Reflections: Starting with Assumptions -- Worksheet: Point of Intervention -- V. CHANGING THE STORY -- 5.1 Strategic Improvisation -- 5.2 Greenpeace: Save the Whales -- 5.3 Rural Vermont: One Contaminated Farm is One Too Many.

5.4 Protect Our Waters: Our Most Precious Resource -- 5.5 The Coalition of Immokalee Workers: Consciousness + Commitment = Change -- VI. FACING THE ECOLOGICAL CRISIS: A CALL TO INNOVATION -- 6.1 Beyond Talking Points -- 6.2 The Slow-Motion Apocalypse -- 6.3 Psychic Breaks -- 6.4 Toward Ecological Justice -- ENDNOTES -- GLOSSARY -- FURTHER READING -- ABOUT SMARTMEME -- ABOUT THE AUTHORS -- ABOUT PM PRESS -- FRIENDS OF PM PRESS.