Pioneers of Digital : Success Stories from Leaders in Advertising, Marketing, Search and Social Media.
by
Carson, Mel.
Title
:
Pioneers of Digital : Success Stories from Leaders in Advertising, Marketing, Search and Social Media.
Author
:
Carson, Mel.
ISBN
:
9780749466053
Personal Author
:
Carson, Mel.
Edition
:
1st ed.
Physical Description
:
1 online resource (232 pages)
Contents
:
Contents -- Acknowledgements -- Introduction -- 01 Thomas Gensemer -- Digital discipline -- Sound bytes -- 02 June Cohen -- Digital discipline -- Sound bites -- 03 Denzyl Feigelson -- Digital discipline -- Sound bytes -- 04 Vanessa Fox -- Digital discipline -- Sound bytes -- 05 Gurbaksh Chahal -- Digital discipline -- Sound bytes -- 06 Jaron Lanier -- Digital discipline -- Sound bytes -- 07 Angel Chen -- Digital discipline -- Sound bytes -- 08 John Winsor -- Digital discipline -- Sound bytes -- 09 Danny Sullivan -- Digital discipline -- Sound bytes -- 10 Alex Bogusky, Bob Cianfrone -- Digital discipline -- Sound bytes -- 11 Avinash Kaushik -- Digital discipline -- Sound bytes -- 12 Carolyn Everson -- Digital discipline -- Sound bytes -- 13 Malcolm Poynton -- Digital discipline -- Sound bytes -- 14Qi Lu -- Digital discipline -- Sound bytes -- 15 Ajaz Ahmed -- Digital discipline -- Sound bytes -- 16 Martha Lane Fox -- Digital discipline -- Sound bytes -- Photo: Bill Wadman -- 17 Kyle MacDonald -- Digital discipline -- Sound bytes -- 18 Jess Greenwood -- Digital discipline -- Sound bytes -- 19 Zhang Minhui -- Digital discipline -- Sound bytes -- 20 Stephen Fry -- Digital discipline -- Sound bytes -- 21 Pioneering places -- China -- India -- Middle East -- Sound bytes -- 22 Lessons from pioneers -- Not being original -- Pioneering commercial models -- Repositioning creativity -- Skills convergence -- All platforms and no content -- Running in real time (not being ahead of the game) -- Create something useful and never assume -- Enjoy what you do! -- Ten steps to becoming a digital pioneer, from the people who got there -- Jargon buster -- Bibliography -- Index.
Abstract
:
Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Electronic commerce.
Internet marketing.
Genre
:
Electronic books.
Added Author
:
Springer, Paul.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number |
---|
IYTE Library | E-Book | 1248392-1001 | HF6146 .I58 -- S67 2012 EB |