Deep Knowledge of B2B Relationships Within and Across Borders.
by
Woodside, Arch G.
Title
:
Deep Knowledge of B2B Relationships Within and Across Borders.
Author
:
Woodside, Arch G.
ISBN
:
9781781908594
Personal Author
:
Woodside, Arch G.
Physical Description
:
1 online resource (390 pages)
Series
:
Advances in Business Marketing and Purchasing ; v.20
Advances in Business Marketing and Purchasing
Contents
:
FRONT COVER -- DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- PREFACE -- THE IMPACT OF NATIONAL CULTURE ON WESTERN INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS MODELS -- INTRODUCTION -- APPROACHES FOR MODELING THE INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS -- APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP DRAGON -- CONCLUSIONS -- ACKNOWLEDGMENTS -- REFERENCES -- DEVELOPING GUANXI RELATIONS -- CONTEXTUAL SETTING: CHINA AND GUANXI -- APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP RED BIRD -- CONCLUSIONS -- ACKNOWLEDGMENTS -- REFERENCES -- THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONS IN A CHINESE CONTEXT -- INTRODUCTION -- EASTERN AND WESTERN RELATIONSHIPS AND CURRENT RELATIONAL PROCESS MODELS -- VERIFYING THE INTERCULTURAL RELATIONAL PROCESS MODEL THROUGH CASE RELATIONSHIPS -- THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONSHIPS IN A CHINESE CONTEXT -- CONCLUSIONS -- ACKNOWLEDGMENTS -- REFERENCES -- ADAPTATION IN BUSINESS CONTEXTS: WORKING TRIADIC RELATIONSHIPS -- INTRODUCTION -- ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS -- RESEARCH DESIGN AND METHOD -- ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS IN CORPORATE TRAVEL MANAGEMENT -- CONCLUDING DISCUSSION -- REFERENCES -- HOW DO MANAGERS SEE IT? CAPTURING PRACTITIONER THEORIES VIA NETWORK PICTURES -- INTRODUCTION -- A BRIEF INTRODUCTION TO THE IMP GROUP TRADITION -- NETWORK PICTURES AS THE PICTURING BY ACTORS OF THE BUSINESS NETWORK -- NETWORK PICTURES AS A RESEARCH TOOL -- PREVIOUS RESEARCH ON NETWORK PICTURES -- RESEARCH DESIGN AND METHOD -- MAIN FINDINGS AND DISCUSSION -- DISCUSSION AND CONCLUSION -- REFERENCES -- APPENDIX: TEMPLATE OF THE GUIDE USED FOR THE DATA COLLECTION (IN RAMOS & FORD, 2011).
Abstract
:
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Business networks.
Electronic commerce.
Marketing -- Social aspects.
Strategic alliances (Business).
Genre
:
Electronic books.
Added Author
:
Baxter, Roger.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 1260681-1001 | HD58.7 -- .D44 2013 EB | Ebrary E-Books |