Poles Apart - Challenges for business in the digital age : Challenges for business in the digital age.
by
Baucherel, Kate.
Title
:
Poles Apart - Challenges for business in the digital age : Challenges for business in the digital age.
Author
:
Baucherel, Kate.
ISBN
:
9781783336807
Personal Author
:
Baucherel, Kate.
Edition
:
1st ed.
Physical Description
:
1 online resource (76 pages)
Contents
:
Cover -- Contents -- Front Matter -- Title Page -- Publisher Information -- Introduction -- Poles Apart -- The Digital Challenge -- Penguin or Polar Bear? -- Social Engagement vs Corporate Experience: The SE/CE Curve -- Risks and Rewards -- Trials and Tribulations: Legal Risks Online -- Keeping your Website Legal -- Connected and Protected: Staying Safe Online -- The Communication Revolution -- Building Digital Skills -- It's Time to Shine Online! -- Back Matter -- Acknowledgements -- About the Author.
Abstract
:
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the j...
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Business.
Internet marketing.
Web usage mining.
Genre
:
Electronic books.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 1270423-1001 | HF5351 -- .B383 2014 EB | Ebrary E-Books |