Contents -- About the author -- Biographies -- Thanks -- Abbreviations and Commonly Used Phrases -- Introduction -- DACE details -- Definitions -- Issues addressed -- Introductions -- In conclusion -- 01 The tools and techniques of successful flat world navigation in practice -- What are you navigating towards? -- Planning for your journey through the flat world -- Tools, techniques and tips -- In conclusion -- 02 The foundations of the DACE (Digital, Attention and Collaboration Economies) -- Keeping up is easier than catching up -- Size doesn't matter in the global Digital, Attention and Collaboration Economies (DACE) -- The Majority World will have a major impact -- Use your tools widely and wisely -- In conclusion -- 03 Demand and opportunity through business collaboration -- Definitions -- Why collaborate? -- Connect and communicate -- Added advantages -- Collaborative characteristics -- In conclusion -- 04 Profiting from your Return on Involvement (ROI) in the Attention Economy -- 'I don't want to get involved' is not an option -- Everyone needs to navigate ROI in the flat world -- Engage with your Endusers on their terms -- Flat World Navigators, the masters of real-world ROI -- In conclusion -- 05 New business models built by flat world navigation -- Nothing floats on digital denial -- Re-running present conventions is not the path to future successes -- Flat world navigation - building bigger, broader, better business -- In conclusion -- 06 Changing markets and competitive advantages accessed through flat world navigation -- The changing economic stage -- The 'undiscovered country' - the SME stalwarts -- The new gameplay of success - flattening your DACE -- The Flat World Navigator effect - transforming operations into opportunities -- In conclusion -- 07 Navigating the direction of the DACE.

The competition is global in scope for highly skilled IT/DACE resources -- Lengthening the odds when addressing the skills shortage in the DACE -- Finding new formulas to foster growth -- Mass unemployment is a possibility for those not able to gain access to, or collaborate effectively in, the DACE -- Governments leading the way in redefining service and services in the DACE -- In conclusion -- 08 Is flat world navigation the game changer for women in the workforce? -- Owning your position -- The state of play - winning the numbers game -- The skills already within reach -- In conclusion -- Summary: A collaborative conclusion -- References -- Index.