Contents -- Acknowledgments -- INTRODUCTION -- Part One HOW BUZZ BEGINS -- Chapter One HONESTY COMES FIRST -- Chapter Two FINDING YOUR NICHE -- Chapter Three THE POWER OF MY PEN -- Part Two CREATING A STIR -- Chapter Four CRAFTING YOUR VISION -- Chapter Five HOW TO ENGAGE THE MEDIA -- Chapter Six ATTRACTING LOYAL FOLLOWERS -- Part Three TRUSTING YOUR PLAN -- Chapter Seven WHY YOUR GUT RULES EVERY TIME -- Chapter Eight PICKING YOUR FIGHTS, ENFORCING YOUR RIGHTS -- Chapter Nine TURNING MISTAKES INTO OPPORTUNITIES -- Part Four RECOGNIZING VICTORY -- Chapter Ten STAYING ORGANIZED -- Chapter Eleven HOW TO WITHSTAND PUBLIC SCRUTINY -- Chapter Twelve BEING OPEN TO CHANGE -- Index -- About the Authors.