Contents -- Introduction -- Foreword -- Who is this book for? -- Contributors -- Chapter One: Making the move from hobby to business -- Coming up with an idea -- Chapter Two: I'M OFF -- Business plan -- Business plan template -- Chapter Three: The must-dos - registering the company and protecting your brand -- Register the company -- Protect the brand -- Household admin -- Chapter Four: Create the perfect work environment & top tech tips -- Setting up with it -- Creating the perfect work environment -- Chapter Five: Starting on a budget and basic financial planning -- Starting on a budget -- Managing your money -- Funding -- Chapter Six: Selling -- Sell, sell, sell! -- Selling into physical stores -- Selling online -- Handmade marketplaces -- Look at me! -- Sales via your own site -- Blogging -- Your own website -- E-commerce tools -- Chapter Seven: Make some noise! -- Getting known -- Enter awards -- Host an event -- Attend trade shows -- Become an expert -- Online promotion -- The power of social media -- Measure the results -- Chapter Eight: Putting on a professional face -- First impressions count -- Chapter Nine: Happy customers and a balanced business - a recipe for success -- Attract customers back -- Keep the business in balance -- Chapter Ten: Grow the business without outgrowing home -- Product-ising -- Going global -- Outsourcing -- Steps to successful outsourcing -- Seek help and support -- 䌀漀渀挀氀甀猀4a&"LD渀.