Cover -- Untitled -- Table of Contents -- Acknowledgments -- Preface: You've Come a Long Way, Baby (Greg G. Armfield and John McGuire) -- Section One: Business and the ESPN Effect -- Chapter One: In the Beginning: The Rasmussens and the Launch of ESPN (John McGuire and Greg G. Armfield) -- Chapter Two: The Mouse that Scored: Disney's Reconfiguration of ESPN and ABC Sports (Andi Stein) -- Chapter Three: Changing the Competitive Environment for Sports Broadcast Rights (John A. Fortunato) -- Chapter Four: Digging the Moat: The Political Economy of ESPN's Cable Carriage Fees (Thomas F. Corrigan) -- Chapter Five: ESPN Deportes: Numero Uno? (Henry Puente) -- Section Two: Race, Gender, and the ESPN Effect -- Chapter Six: "The Worldwide Leader in Sports" as Race Relations Reporter: Reconsidering the Role of ESPN (George L. Daniels) -- Chapter Seven: Race in the Kingdom (Daniel Sipocz) -- Chapter Eight: ESPN's Mythological Rhetoric of Title IX (Karen L. Hartman) -- Chapter Nine: espnW: Catering to a New Audience (Sarah Wolter) -- Chapter Ten: The ESPN Effect: Representation of Women in 30 for 30 Films (Katherine L. Lavelle) -- Chapter Eleven: ESPN The Magazine "Body Issue": Challenging Yet Reinforcing Traditional Images of Masculinity and Femininity in Sport (Edward M. Kian, Lauren Reichart Smith, Jason W. Lee, and Kristi Sweeney) -- Section Three: Journalism and the ESPN Effect -- Chapter Twelve: Sprawling Hagiography: ESPN's 30 for 30 Series and the Untangling of Sports Memories (Andrew C. Billings and Kevin B. Blackistone) -- Chapter Thirteen: Framing the Bubble: How ESPN Coverage of the NCAA Tournament Bubble Changed from 2010 to 2014 (Scott Lambert) -- Chapter Fourteen: Lipsyte, the League, and the "Leader": An Ombudsman's Tale (David Staton).

Chapter Fifteen: Power Through the People: ESPN and the Impact of User-Circulated Emotional Value on News Efficacy (Samuel M. Jay) -- Chapter Sixteen: North of the Border: The Influence of ESPN on TSN and Sportsnet in Canada -- Section Four: The ESPN Effect and Its Audience -- Chapter Seventeen: ESPN and the Fantasy Sport Experience (Brody J. Ruihley, Robin Hardin, and Andrew C. Billings) -- Chapter Eighteen: Missed Opportunity: The Decline of Athletics on ESPN and America's Passive Culture (Jeffery Gentry and Garret Castleberry) -- Section Five: The Future of the ESPN Effect -- Chapter Nineteen: Facilitating Conversations Through Sport: An Interview with Chris LaPlaca, ESPN Senior Vice President (Andrew C. Billings) -- Chapter Twenty: Afterword: Challenging the Worldwide Leader in Sports (Adam C. Earnheardt) -- References -- About the Editors -- About the Contributors -- Index.