Contents -- Introduction -- TOPIC I. PUBLISHING INDUSTRY -- UNIT 1. PUBLISHING -- UNIT 2. PERIODICALS: NEWSPAPERS AND MAGAZINES -- TOPIC II. TELEVISION AND RADIO INDUSTRY -- UNIT 3. TELEVISION -- UNIT 4. RADIO -- TOPIC III. FILM INDUSTRY -- UNIT 5. FILM INDUSTRY -- UNIT 6. MODERN FILM INDUSTRY AND HOLLYWOOD -- UNIT 7. FILM REVIEW -- TOPIC IV. SOFTWARE, COMPUTER GAMES AND ELECTRONIC PUBLISHINGINDUSTRY -- UNIT 8. SOFTWARE AND COMPUTER GAMES INDUSTRY -- UNIT 9. ELECTRONIC PUBLISHING AND NEW MEDIA -- TOPIC V. MARKETING -- UNIT 10. WHAT IS MARKETING? -- UNIT 11. THE MARKETING MIX -- UNIT 12. MARKETING RESEARCH -- UNIT 13. MARKET SEGMENTATION -- TOPIC VI. ADVERTISING -- UNIT 14. PROMOTION MIX -- UNIT 15. TYPES OF ADVERTISING -- UNIT 16. ADVERTISING AGENCIES -- TOPIC VII. MUSIC, VISUAL AND PERFORMING ARTS INDUSTRY -- UNIT 17. PERFORMING AND VISUAL ARTS -- UNIT 18. MUSIC INDUSTRY -- TOPIC VIII. PHOTOGRAPHY -- UNIT 19. PHOTOGRAPHY -- UNIT 20. MODES OF PRODUCTION -- UNIT 21. COLOURS AND COLOUR MEANING -- TOPIC IX. ANTIQUE MARKETS AND AUCTIONS -- UNIT 22. ANTIQUE MARKETS -- UNIT 23. AUCTIONS -- TOPIC X. DESIGN -- UNIT 24. DESIGN -- UNIT 25. WEB DESIGN AND WEBSITE PLANNING -- UNIT 26. DESIGNING ADVERTISEMENTS -- TOPIC XI. FASHION INDUSTRY -- UNIT 27. FASHION DESIGN -- UNIT 28. TYPES OF FASHION -- UNIT 29. WORLD FASHION INDUSTRY -- TEXTS FOR SUPPLEMENTARY READING -- TEXT 1. MAGAZINES -- TEXT 2. ACADEMIC JOURNALS -- TEXT 3. HISTORY OF TELEVISION -- TEXT 4. SCREENPLAY -- TEXT 5. THE BRITISH BROADCASTING CORPORATION (BBC) -- TEXT 6. BBC RADIO -- TEXT 7. THE DEVELOPMENT OF SOFTWARE -- TEXT 8. VIDEO GAMES -- TEXT 9. VIDEO GAME THEORY -- TEXT 10. BENEFITS OF VIDEO GAMES -- TEXT 11. YOUTUBE -- TEXT 12. YOUTUBE COMPANY HISTORY -- TEXT 13. SOCIAL NETWORKS -- TEXT 14. BLOG -- TEXT 15. HISTORY OF ADVERTISING -- TEXT 16. ADVERTISING: INFLUENCING AND CONDITIONING.

TEXT 17. ADVERTISING: CHILDREN AND ADOLESCENTS AS TARGET GROUPS -- TEXT 18. THEATRE AND THE TYPES OF THEATRE -- TEXT 19. HISTORY OF THEATRE -- TEXT 20. BROADWAY TODAY -- TEXT 21. HISTORY OF MUSEUMS -- TEXT 22. ART MUSEUM AND TYPES OF GALLERIES -- TEXT 23. HISTORY OF MUSIC INDUSTRY -- TEXT 24. THE HISTORY OF PERFORMING ARTS -- TEXT 25. HISTORY OF AUCTIONS -- TEXT 26. PRIMARY TYPES OF AUCTION -- USEFUL LANGUAGE -- PRESENTATION TIPS -- GRAMMAR REFERENCE -- REFERENCE 1. BASIC ENGLISH SENTENCE STRUCTURE -- REFERENCE 2. COLLOCATIONS -- REFERENCE 3. SPELLING VARIATIONS -- REFERENCE 4. ABBREVIATIONS -- REFERENCE 5. WORD FORMATION -- LANGUAGE NOTES: COMMON MISTAKES -- NOTE 1: "ANOTHER" OR "OTHER"? -- NOTE 2: "TO SEE", "TO LOOK" OR "TO WATCH"? -- NOTE 3: "TO HEAR" OR "TO LISTEN"? -- NOTE 4: "TO SAY", "TO TELL", "TO SPEAK", OR "TO TALK"? -- NOTE 5: "TO OFFER" OR "TO SUGGEST"? -- NOTE 6: "TO DO" OR "TO MAKE"? -- NOTE 7: "TO AWAIT", "TO EXPECT", "TO WAIT", OR "TO LOOK FORWARD"? -- NOTE 8: "ADVICE" OR "ADVISE"? -- NOTE 9: "LATEST" OR "LAST"? -- NOTE 10: "TO LAY" OR "TO LIE"? -- IRREGULAR VERBS -- REFERENCES.