Eco-business a big-brand takeover of sustainability
by
Dauvergne, Peter.
Title
:
Eco-business a big-brand takeover of sustainability
Author
:
Dauvergne, Peter.
Personal Author
:
Dauvergne, Peter.
Publication Information
:
Cambridge, Mass. : MIT Press, 2013.
Physical Description
:
x, 194 p.
Contents
:
Acknowledgments -- Acronyms -- The politics of big brand sustainability -- The eco-business setting -- The eco-business market advantage -- Eco-business tools of supply chain power -- The supply chain eco-business of brand growth -- Eco-business governance -- Bibliographical references -- Index.
Subject Term
:
Sustainable development -- Environmental aspects.
Branding (Marketing)
Genre
:
Electronic books.
Added Author
:
Lister, Jane.
Added Corporate Author
:
ProQuest (Firm)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 1387184-1001 | HC79 .E5 D346 2013 | Ebrary E-Books |