Differentiate or die: survival in our era of killer competition
by
 
Trout, Jack.

Title
: 
Differentiate or die: survival in our era of killer competition

Author
: 
Trout, Jack.

ISBN
: 
9780471357643

Personal Author
: 
Trout, Jack.

Publication Information
: 
New York: John Wiley, c2000

Physical Description
: 
ix, 230 p.: ill.

General Note
: 
Includes bibliographical references and index.

Subject Term
: 
Marketing.
 
Advertising -- Brand name products.
 
Brand name products.
 
Competition.

Added Author
: 
Rivkin, Steve.


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryBook0007576HF5415.T727 2000Rafta