Messaging for engineering : from research to action
by
National Academy of Engineering. Committee on Implementing Engineering Messages, sponsoring body.
Title
:
Messaging for engineering : from research to action
Author
:
National Academy of Engineering. Committee on Implementing Engineering Messages, sponsoring body.
ISBN
:
9780309261838
Physical Description
:
1 online resource (xii, 82 pages) : illustrations.
General Note
:
"This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
Contents
:
1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.
Subject Term
:
Communication in engineering.
Engineering -- Social aspects -- United States.
Engineers -- Public relations -- United States.
Added Corporate Author
:
National Academy of Engineering. Committee on Implementing Engineering Messages,
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2027595-1001 | TA158.5 .M47 2013 EB | Online ACS |