A manager's guide to building a successful business
by
Randazzo, Gary.
Title
:
A manager's guide to building a successful business
Author
:
Randazzo, Gary.
ISBN
:
9781606496510
Personal Author
:
Randazzo, Gary.
Edition
:
1st ed.
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Physical Description
:
1 electronic text (118 p.) : digital file.
Series
:
Entrepreneurship and small business management collection,
2013 digital library.
Entrepreneurship and small business management collection.
General Note
:
Part of: 2013 digital library.
Contents
:
Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
Abstract
:
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
Subject Term
:
Strategic planning.
Management.
Marketing.
Genre
:
Electronic books.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2091733-1001 | HD30.28 .R255 2013 | Ebrary E-Books |