Rethinking marketing towards critical marketing accountings
by
Brownlie, Douglas T.
Title
:
Rethinking marketing towards critical marketing accountings
Author
:
Brownlie, Douglas T.
Publication Information
:
London : Sage, 1999.
Physical Description
:
xii, 273 p. : ill.
Contents
:
pt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
Subject Term
:
Marketing.
Consumer behavior.
Genre
:
Electronic books.
Added Author
:
Brownlie, Douglas T.
Added Corporate Author
:
ProQuest (Firm)
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2109869-1001 | HF5415 .R463 1999 | Ebrary E-Books |