Blue ocean strategy
by
 
Pichère, Pierre, author.

Title
: 
Blue ocean strategy

Author
: 
Pichère, Pierre, author.

ISBN
: 
9782806264664

Personal Author
: 
Pichère, Pierre, author.

Physical Description
: 
1 online resource (21 pages) : illustrations

General Note
: 
On cover: Management & marketing.
 
On cover: 50minutes.com.

Local Note
: 
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subject Term
: 
New products.
 
Market segmentation.

Genre
: 
Electronic books.

Added Author
: 
Feys, Brigitte,
 
Probert, Carly,

Electronic Access
: 
Click to View


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2143250-1001HG5415.153 .P53 2015Ebrary E-Books