Blue ocean strategy
by
Pichère, Pierre, author.
Title
:
Blue ocean strategy
Author
:
Pichère, Pierre, author.
ISBN
:
9782806264664
Personal Author
:
Pichère, Pierre, author.
Physical Description
:
1 online resource (21 pages) : illustrations
General Note
:
On cover: Management & marketing.
On cover: 50minutes.com.
Local Note
:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Term
:
New products.
Market segmentation.
Genre
:
Electronic books.
Added Author
:
Feys, Brigitte,
Probert, Carly,
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2143250-1001 | HG5415.153 .P53 2015 | Ebrary E-Books |