Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala --

Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong.