Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal -- Customer value and new product retailing dynamics: an analytical construct for gaining competitive advantage / Rajagopal -- Measuring consumer attitudes towards self-service technologies / Jesús Enrique Portillo Pizaña -- Measuring variability factors in customer values, technology convergence and profit optimization in a retailing firm: a framework for analysis / Rajagopal -- Decision support systems in Indian organised retail sector / Ankush Sharma, Preeta Vyas -- Dynamics of buyer-supplier co-dependency in optimizing functional efficiency / Rajagopal, Amritanshu Rajagopal -- Loyalty cards in retailing industry: technology application in customer relations / Rajagopal -- Internet, reengineering and technology applications in retailing / Rajagopal -- Performance enhancement of team retailing through Six Sigma applications / Amritanshu Rajagopal -- Consumer response to high technology mobile phones in emerging markets / Ernesto Fierros, Rajagopal -- Building shopping arousal through direct marketing in retail environment / Rajagopal -- Marketing strategy, technology and modes of entry in global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives / Rajagopal, Amritanshu Rajagopal -- Technology and retailing firms: challenges ahead / Rajagopal.