Creating signature stories : strategic messaging that persuades, energizes and inspires
by
 
Aaker, David A., author.

Title
: 
Creating signature stories : strategic messaging that persuades, energizes and inspires

Author
: 
Aaker, David A., author.

ISBN
: 
9781683506126

Personal Author
: 
Aaker, David A., author.

Physical Description
: 
1 online resource (113 pages) : illustrations

General Note
: 
Includes index.

Local Note
: 
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subject Term
: 
Branding (Marketing)
 
Business communication.
 
Storytelling.

Genre
: 
Electronic books.

Electronic Access
: 
Click to View


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2269207-1001HD30.4 .A254 2018Ebrary E-Books