Turning silver into gold : business and investment opportunities in the boomer marketplace
by
 
Furlong, Mary S.

Title
: 
Turning silver into gold : business and investment opportunities in the boomer marketplace

Author
: 
Furlong, Mary S.

ISBN
: 
9780131856981
 
9780132340199

Personal Author
: 
Furlong, Mary S.

Publication Information
: 
Upper Saddle River, N.J. : Financial Times Press, 2007.

Physical Description
: 
1 online resource

Local Note
: 
O'Reilly

Subject Term
: 
Target marketing -- United States.
 
Baby boom generation -- United States.
 
Older consumers -- United States.
 
Consumer behavior -- United States.
 
Investments -- United States.
 
Cibles (Marketing) -- États-Unis.
 
Génération du baby-boom -- États-Unis.
 
Consommateurs âgés -- États-Unis.
 
Consommateurs -- Comportement -- États-Unis.
 
Investissements -- États-Unis.
 
Baby boom generation. (OCoLC)fst00824987
 
Consumer behavior. (OCoLC)fst00876238
 
Investments. (OCoLC)fst00978234
 
Older consumers. (OCoLC)fst01199149
 
Target marketing. (OCoLC)fst01143138

Geographic Term
: 
United States. (OCoLC)fst01204155

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9780131856981/?ar
 
https://learning.oreilly.com/library/view/~/9780131856981/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2282796-1001HF5415.127 .F87 2006O'reilly E-Books