Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
by
 
Lodish, Leonard M.

Title
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Author
Lodish, Leonard M.

ISBN
9780132390750

Personal Author
Lodish, Leonard M.

Publication Information
Upper Saddle River, N.J. : Wharton School Pub., 2007.

Physical Description
1 online resource

Local Note
O'Reilly

Subject Term
New business enterprises -- Management.
 
Industrial management.
 
Marketing -- Management.
 
Entrepreneurship.
 
Entrepreneurship
 
Nouvelles entreprises -- Gestion.
 
Gestion d'entreprise.
 
Marketing -- Gestion.
 
Entrepreneuriat.
 
entrepreneurs.
 
Entrepreneurship. (OCoLC)fst00912787
 
Industrial management. (OCoLC)fst00971246
 
Marketing -- Management. (OCoLC)fst01010209
 
New business enterprises -- Management. (OCoLC)fst01036850

Genre
Electronic books.

Added Author
Morgan, Howard Lee, 1945-
 
Archambeau, Shellye.

Electronic Access
https://learning.oreilly.com/library/view/~/9780132390750/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780132390750/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2283111-1001HD62.5 .L633 2007O'reilly E-Books