Cybermarketing : how to use the Internet to market your goods and services
by
 
Bickerton, Pauline.

Title
: 
Cybermarketing : how to use the Internet to market your goods and services

Author
: 
Bickerton, Pauline.

ISBN
: 
9780750647045
 
9780080490991
 
9781136412219
 
9786611005986
 
9781136412226
 
9781281005984

Personal Author
: 
Bickerton, Pauline.

Edition
: 
2nd ed.

Publication Information
: 
Oxford ; Boston : Butterworth-Heinemann, 2000.

Physical Description
: 
1 online resource (xvi, 355 pages) : illustrations

General Note
: 
"Published in association with the Chartered Institute of Marketing."

Local Note
: 
O'Reilly

Subject Term
: 
Internet marketing.
 
Internet advertising.
 
Marketing sur Internet.
 
Publicité sur Internet.
 
BUSINESS & ECONOMICS -- International -- Marketing.
 
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
 
BUSINESS & ECONOMICS -- Exports & Imports.
 
Business and Management.
 
Internet advertising. (OCoLC)fst00977220
 
Internet marketing. (OCoLC)fst00977272

Added Author
: 
Bickerton, Matthew.
 
Pardesi, Upkar.

Added Corporate Author
: 
Chartered Institute of Marketing.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780750647045/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780750647045/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2287367-1001HF5415.1265 .B53 2000O'reilly E-Books