Selling blue elephants : how to make great products that people want before they even know they want them
by
 
Moskowitz, Howard R.

Title
: 
Selling blue elephants : how to make great products that people want before they even know they want them

Author
: 
Moskowitz, Howard R.

ISBN
: 
9780132352970

Personal Author
: 
Moskowitz, Howard R.

Publication Information
: 
Upper Saddle River, N.J. : Wharton School Pub., ©2007.

Physical Description
: 
1 online resource (xvi, 252 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Marketing.
 
New products.
 
Marketing. (OCoLC)fst01010167
 
New products. (OCoLC)fst01036889
 
Marketing & Sales.
 
Commerce.
 
Business & Economics.

Added Author
: 
Gofman, Alex.

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9780136136682/?ar
 
https://learning.oreilly.com/library/view/~/9780136136682/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2288366-1001HF5415.153 .M68 2007O'reilly E-Books