Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI
by
 
Tonkin, Sebastian.

Title
: 
Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI

Author
: 
Tonkin, Sebastian.

ISBN
: 
9780470769942
 
9786612688768

Personal Author
: 
Tonkin, Sebastian.

Publication Information
: 
Hoboken, N.J. : Wiley Pub., ©2010.

Physical Description
: 
1 online resource (xxiii, 427 pages) : illustrations, maps

Local Note
: 
O'Reilly

Title Subject
: 
Google Analytics.
 
Google Analytics. (OCoLC)fst01783174

Subject Term
: 
Internet marketing.
 
Web usage mining.
 
Marketing sur Internet.
 
Analyse du comportement des internautes.
 
COMPUTERS -- Digital Media -- General.
 
COMPUTERS -- Web -- User Generated Content.
 
COMPUTERS -- Interactive & Multimedia.
 
COMPUTERS -- Web -- Site Design.
 
Internet marketing. (OCoLC)fst00977272
 
Web usage mining. (OCoLC)fst01173271

Added Author
: 
Whitmore, Caleb.
 
Cutroni, Justin.

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9780470578315/?ar
 
https://learning.oreilly.com/library/view/~/9780470578315/?ar
 
https://learning.oreilly.com/library/view/~/9780470578315


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2288637-1001TK5105.885 .G66 T66 2010AO'reilly E-Books