Brand rewired : connecting intellectual property, branding, and creativity strategy
by
 
Chasser, Anne H.

Title
: 
Brand rewired : connecting intellectual property, branding, and creativity strategy

Author
: 
Chasser, Anne H.

ISBN
: 
9780470648827

Personal Author
: 
Chasser, Anne H.

Publication Information
: 
Hoboken, N.J. : Wiley, ©2010.

Physical Description
: 
1 online resource (xvi, 224 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Product management.
 
Branding (Marketing)
 
Intellectual property.
 
Strategic planning.
 
Intellectual Property
 
Produits commerciaux -- Gestion.
 
Stratégie de marque.
 
Propriété intellectuelle.
 
Planification stratégique.
 
branding.
 
BUSINESS & ECONOMICS -- Advertising & Promotion.
 
Branding (Marketing) (OCoLC)fst01743755
 
Intellectual property. (OCoLC)fst00975774
 
Product management. (OCoLC)fst01078225
 
Strategic planning. (OCoLC)fst01134371

Added Author
: 
Wolfe, Jennifer C.

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9780470575420/?ar
 
https://learning.oreilly.com/library/view/~/9780470575420/?ar
 
https://learning.oreilly.com/library/view/~/9780470575420


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2289450-1001HF5415.15 .C46 2010 EBO'reilly E-Books