Listen first! : turning social media conversations into business advantage
by
 
Rappaport, Stephen D., 1952-

Title
: 
Listen first! : turning social media conversations into business advantage

Author
: 
Rappaport, Stephen D., 1952-

ISBN
: 
9781118033722
 
9781118033739
 
9781118033746
 
9781283027137
 
9786613027139

Personal Author
: 
Rappaport, Stephen D., 1952-

Publication Information
: 
Hoboken, N.J. : John Wiley & Sons, ©2011.

Physical Description
: 
1 online resource (xiii, 302 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Internet marketing.
 
Online social networks.
 
Social media -- Research.
 
Consumers -- Research.
 
Branding (Marketing)
 
Marketing sur Internet.
 
Réseaux sociaux (Internet)
 
Médias sociaux -- Recherche.
 
Consommateurs -- Recherche.
 
Stratégie de marque.
 
branding.
 
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
 
BUSINESS & ECONOMICS -- Mail Order.
 
BUSINESS & ECONOMICS -- Marketing -- Direct.
 
BUSINESS & ECONOMICS -- Marketing -- Multilevel.
 
BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
 
BUSINESS & ECONOMICS -- Marketing -- Research.
 
Branding (Marketing) (OCoLC)fst01743755
 
Consumers -- Research. (OCoLC)fst00876427
 
Internet marketing. (OCoLC)fst00977272
 
Online social networks. (OCoLC)fst01741311

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780470935514
 
https://go.oreilly.com/library-access/library/view/-/9780470935514/?ar
 
https://learning.oreilly.com/library/view/~/9780470935514/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2291179-1001HF5415.1265 .R37 2011 EBO'reilly E-Books