Data mining techniques : for marketing, sales, and customer relationship management
by
 
Linoff, Gordon.

Title
: 
Data mining techniques : for marketing, sales, and customer relationship management

Author
: 
Linoff, Gordon.

ISBN
: 
9781118087459
 
9781118087473
 
9781118087503
 
9781280686191
 
9786613663139

Personal Author
: 
Linoff, Gordon.

Edition
: 
3rd ed.

Publication Information
: 
Indianapolis, Ind. : Wiley, ©2011.

Physical Description
: 
1 online resource (846 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Business -- Data processing.
 
Data mining.
 
Marketing -- Data processing.
 
Management -- Data processing.
 
Gestion -- Informatique.
 
Exploration de données (Informatique)
 
Marketing -- Informatique.
 
BUSINESS & ECONOMICS -- Green Business.
 
Computers and IT.
 
Management -- Data processing. (OCoLC)fst01007162
 
Business -- Data processing. (OCoLC)fst00842293
 
Data mining. (OCoLC)fst00887946
 
Marketing -- Data processing. (OCoLC)fst01010187
 
Data Mining
 
Marketing
 
Kundenberatung
 
Marknadsföring -- databehandling.

Added Author
: 
Berry, Michael J. A.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780470650936
 
https://learning.oreilly.com/library/view/~/9780470650936/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780470650936/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2291482-1001HF5415.125 .L56 2011 EBO'reilly E-Books