Marketing in the round : how to develop an integrated marketing campaign in the digital era
by
 
Dietrich, Gini.

Title
: 
Marketing in the round : how to develop an integrated marketing campaign in the digital era

Author
: 
Dietrich, Gini.

ISBN
: 
9780132939553

Personal Author
: 
Dietrich, Gini.

Publication Information
: 
Indianapolis : Que, ©2012.

Physical Description
: 
1 online resource (xviii, 201 pages) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Marketing.
 
Internet marketing.
 
Social media.
 
Mass media -- Technological innovations.
 
Marketing
 
Social Media
 
Marketing sur Internet.
 
Médias sociaux.
 
Médias -- Innovations.
 
Internet marketing. (OCoLC)fst00977272
 
Marketing. (OCoLC)fst01010167
 
Mass media -- Technological innovations. (OCoLC)fst01011322
 
Social media. (OCoLC)fst01741098

Added Author
: 
Livingston, Geoff.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780132939553
 
https://learning.oreilly.com/library/view/~/9780132939553/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780132939553/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2294907-1001HF5415 .D4882 2012O'reilly E-Books