Branding strategies for success
by
Light, Larry. Six rules for brand revitalization.
Title
:
Branding strategies for success
Author
:
Light, Larry. Six rules for brand revitalization.
ISBN
:
9780133039030
Publication Information
:
[Upper Saddle River, NJ] : FT Press, [2012]
Physical Description
:
1 online resource (4 volumes in 1(xx, 218 pages
General Note
:
A compilation of four FT Press/Pearson titles.
Local Note
:
O'Reilly
Corporate Subject
:
McDonald's Corporation -- Case studies.
McDonald's Corporation. (OCoLC)fst00510214
Subject Term
:
Branding (Marketing) -- Management.
Brand name products -- Management.
Product life cycle.
Marketing.
Storytelling -- Economic aspects.
Corporate culture.
Industrial design.
New products.
Industrial design coordination.
Marketing
Organizational Culture
Stratégie de marque -- Gestion.
Produits de marque -- Gestion.
Produits commerciaux -- Cycle de vie.
Art de conter -- Aspect économique.
Culture d'entreprise.
Design.
Design -- Coordination.
Branding (Marketing) -- Management. (OCoLC)fst00837893
Brand name products -- Management. (OCoLC)fst00837891
Corporate culture. (OCoLC)fst00879624
Industrial design. (OCoLC)fst01730190
Industrial design coordination. (OCoLC)fst00970923
Marketing. (OCoLC)fst01010167
New products. (OCoLC)fst01036889
Product life cycle. (OCoLC)fst01078214
Genre
:
Case studies. (OCoLC)fst01423765
Added Author
:
Light, Larry. Six rules for brand revitalization.
Kiddon, Joan, 1949- Six rules for brand revitalization.
Till, Brian, 1960- Truth about creating brands people love.
Heckler, Donna, 1963- Truth about creating brands people love.
Mathews, Ryan. What's your story?
Wacker, Watts. What's your story?
Brunner, Robert. Do you matter?
Emery, Stewart, 1941- Do you matter?
Hall, Russ. Do you matter?
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2295331-1001 | HF5415.1255 .B73 2012 | O'reilly E-Books |