The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy
by
 
Reiman, Joey.

Title
: 
The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy

Author
: 
Reiman, Joey.

ISBN
: 
9781118463994
 
9781118463970
 
9781118463987
 
9781283893251
 
9781118443699

Personal Author
: 
Reiman, Joey.

Publication Information
: 
Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013.

Physical Description
: 
1 online resource

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Organizational effectiveness.
 
Organizational change.
 
Social responsibility of business.
 
Branding (Marketing)
 
Organizational Innovation
 
Efficacité organisationnelle.
 
Changement organisationnel.
 
Entreprises -- Responsabilité sociale.
 
Stratégie de marque.
 
branding.
 
BUSINESS & ECONOMICS -- Structural Adjustment.
 
Branding (Marketing) (OCoLC)fst01743755
 
Organizational change. (OCoLC)fst01047828
 
Organizational effectiveness. (OCoLC)fst01047852
 
Social responsibility of business. (OCoLC)fst01122851

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781118463994/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781118463994/?ar
 
https://learning.oreilly.com/library/view/~/9781118463994


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2295894-1001HD58.9O'reilly E-Books