The new emerging market multinationals : four strategies for disrupting markets and building brands
by
 
Chattopadhyay, Amitava.

Title
: 
The new emerging market multinationals : four strategies for disrupting markets and building brands

Author
: 
Chattopadhyay, Amitava.

ISBN
: 
9780071782906

Personal Author
: 
Chattopadhyay, Amitava.

Publication Information
: 
New York : McGraw-Hill, ©2012.

Physical Description
: 
1 online resource (1 volume) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
Branding (Marketing)
 
Strategic planning.
 
Stratégie de marque.
 
Planification stratégique.
 
branding.
 
Branding (Marketing) (OCoLC)fst01743755
 
Strategic planning. (OCoLC)fst01134371
 
Commerce.
 
Business & Economics.
 
Marketing & Sales.

Genre
: 
Electronic books.
 
Internet resources.

Added Author
: 
Batra, Rajeev.
 
Ozsomer, Aysegul.

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9780071782890/?ar
 
https://learning.oreilly.com/library/view/~/9780071782890
 
https://learning.oreilly.com/library/view/~/9780071782890/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2296173-1001HF5415.1255O'reilly E-Books