A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms
by
 
Phillips, Andrea, 1974-

Title
: 
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

Author
: 
Phillips, Andrea, 1974-

ISBN
: 
9780071791533

Personal Author
: 
Phillips, Andrea, 1974-

Publication Information
: 
New York : McGraw-Hill, ©2012.

Physical Description
: 
1 online resource (1 volume) : illustrations

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Digital storytelling.
 
Interactive multimedia.
 
Internet entertainment industry.
 
Marketing -- Psychological aspects.
 
Récits numériques.
 
Multimédias interactifs.
 
Spectacles et divertissements sur Internet -- Industrie.
 
Marketing -- Aspect psychologique.
 
Digital storytelling. (OCoLC)fst01744582
 
Interactive multimedia. (OCoLC)fst00975995
 
Internet entertainment industry. (OCoLC)fst00977239
 
Marketing -- Psychological aspects. (OCoLC)fst01010241
 
Engineering & Applied Sciences.
 
Computer Science.
 
Business and Management.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780071791526
 
https://learning.oreilly.com/library/view/~/9780071791526/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780071791526/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2296196-1001QA76.76 .I59O'reilly E-Books