UnMarketing : stop marketing, start engaging
by
Stratten, Scott.
Title
:
UnMarketing : stop marketing, start engaging
Author
:
Stratten, Scott.
ISBN
:
9781118288405
9781118288412
Personal Author
:
Stratten, Scott.
Edition
:
Rev. and updated.
Publication Information
:
Hoboken, N.J. : J. Wiley & Sons, ©2012.
Physical Description
:
1 online resource (xiv, 251 pages) : illustrations
Local Note
:
O'Reilly
Subject Term
:
Relationship marketing.
Viral marketing.
Internet marketing.
Social media.
Social Media
Marketing relationnel.
Marketing viral.
Marketing sur Internet.
Médias sociaux.
BUSINESS & ECONOMICS -- Sales & Selling.
BUSINESS & ECONOMICS -- Green Business.
Internet marketing. (OCoLC)fst00977272
Relationship marketing. (OCoLC)fst01093590
Social media. (OCoLC)fst01741098
Viral marketing. (OCoLC)fst01200110
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2296436-1001 | HF5415.55 .S76 2012 | O'reilly E-Books |