Digital marketing analytics : making sense of consumer data in a digital world
by
 
Hemann, Chuck.

Title
: 
Digital marketing analytics : making sense of consumer data in a digital world

Author
: 
Hemann, Chuck.

ISBN
: 
9780133150919

Personal Author
: 
Hemann, Chuck.

Publication Information
: 
Indianapolis, Ind. : Que, 2013.

Physical Description
: 
1 online resource (1 volume) : illustrations

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Internet marketing.
 
Digital media.
 
Social media.
 
Marketing -- Management.
 
Marketing sur Internet.
 
Médias numériques.
 
Médias sociaux.
 
Marketing -- Gestion.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Digital media. (OCoLC)fst00893716
 
Internet marketing. (OCoLC)fst00977272
 
Marketing -- Management. (OCoLC)fst01010209
 
Social media. (OCoLC)fst01741098
 
Commerce.
 
Business & Economics.
 
Marketing & Sales.

Added Author
: 
Burbary, Ken.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780133150933
 
https://learning.oreilly.com/library/view/~/9780133150933/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780133150933/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2298970-1001HF5415.1265 .H46 2013O'reilly E-Books