Big data marketing : engage your customers more effectively and drive value
by
Arthur, Lisa.
Title
:
Big data marketing : engage your customers more effectively and drive value
Author
:
Arthur, Lisa.
ISBN
:
9781118734025
9781118734056
9781299966246
Personal Author
:
Arthur, Lisa.
Physical Description
:
1 online resource
Local Note
:
O'Reilly
Subject Term
:
Marketing -- Management.
Marketing -- Data processing.
Marketing research -- Statistical methods.
Internet marketing.
Marketing -- Gestion.
Marketing -- Informatique.
Marketing -- Recherche -- Méthodes statistiques.
Marketing sur Internet.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Internet marketing. (OCoLC)fst00977272
Marketing -- Data processing. (OCoLC)fst01010187
Marketing -- Management. (OCoLC)fst01010209
Marketing research -- Statistical methods. (OCoLC)fst01010301
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2299260-1001 | HF5415.13 | O'reilly E-Books |