Big data marketing : engage your customers more effectively and drive value
by
 
Arthur, Lisa.

Title
: 
Big data marketing : engage your customers more effectively and drive value

Author
: 
Arthur, Lisa.

ISBN
: 
9781118734025
 
9781118734056
 
9781299966246

Personal Author
: 
Arthur, Lisa.

Physical Description
: 
1 online resource

Local Note
: 
O'Reilly

Subject Term
: 
Marketing -- Management.
 
Marketing -- Data processing.
 
Marketing research -- Statistical methods.
 
Internet marketing.
 
Marketing -- Gestion.
 
Marketing -- Informatique.
 
Marketing -- Recherche -- Méthodes statistiques.
 
Marketing sur Internet.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Internet marketing. (OCoLC)fst00977272
 
Marketing -- Data processing. (OCoLC)fst01010187
 
Marketing -- Management. (OCoLC)fst01010209
 
Marketing research -- Statistical methods. (OCoLC)fst01010301

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781118734025
 
https://learning.oreilly.com/library/view/~/9781118734025/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781118734025/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2299260-1001HF5415.13O'reilly E-Books