Segmentation and lifetime value models using SAS
by
 
Malthouse, Edward C.

Title
: 
Segmentation and lifetime value models using SAS

Author
: 
Malthouse, Edward C.

ISBN
: 
9781612907062

Personal Author
: 
Malthouse, Edward C.

Publication Information
: 
Cary, N.C. : SAS Institute, 2013.

Physical Description
: 
1 online resource (xii, 168 pages) : illustrations

Local Note
: 
O'Reilly

Title Subject
: 
SAS (Computer file)
 
SAS (Computer file) (OCoLC)fst01364029

Subject Term
: 
Business -- Data processing.
 
Customer relations -- Management -- Data processing.
 
Relationship marketing -- Data processing.
 
Data mining.
 
Management -- Data processing.
 
Gestion -- Informatique.
 
Marketing relationnel -- Informatique.
 
Exploration de données (Informatique)
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Management -- Data processing. (OCoLC)fst01007162
 
Business -- Data processing. (OCoLC)fst00842293
 
Customer relations -- Management -- Data processing. (OCoLC)fst00885540
 
Data mining. (OCoLC)fst00887946

Genre
: 
Electronic books.

Added Corporate Author
: 
SAS Institute.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781612907062/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781612907062/?ar
 
https://learning.oreilly.com/library/view/~/9781612907062


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2299610-1001HF5548.2 .M35 2013 EBO'reilly E-Books