Internal marketing : tools and concepts for customer-focused management
by
 
Ahmed, Pervaiz K.

Title
: 
Internal marketing : tools and concepts for customer-focused management

Author
: 
Ahmed, Pervaiz K.

ISBN
: 
9781136394577

Personal Author
: 
Ahmed, Pervaiz K.

Publication Information
: 
Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.

Physical Description
: 
1 online resource (1 volume) : illustrations

General Note
: 
"Published in association with The Chartered Institute of Marketing."

Local Note
: 
O'Reilly

Subject Term
: 
Marketing -- Management.
 
Marketing -- Management -- Case studies.
 
Organizational effectiveness.
 
Organizational effectiveness -- Case studies.
 
Relationship marketing.
 
Customer relations.
 
Marketing -- Gestion.
 
Marketing -- Gestion -- Études de cas.
 
Efficacité organisationnelle.
 
Efficacité organisationnelle -- Études de cas.
 
Marketing relationnel.
 
Customer relations. (OCoLC)fst00885533
 
Marketing -- Management. (OCoLC)fst01010209
 
Organizational effectiveness. (OCoLC)fst01047852
 
Relationship marketing. (OCoLC)fst01093590

Genre
: 
Case studies. (OCoLC)fst01423765

Added Author
: 
Rafiq, Mohammed.

Added Corporate Author
: 
Chartered Institute of Marketing.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780750648387/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780750648387/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2299878-1001HF5415.13 .A4643 2004O'reilly E-Books