The new business road test : what entrepreneurs and executives should do before launching a lean start-up
by
 
Mullins, John W. (John Walker)

Title
: 
The new business road test : what entrepreneurs and executives should do before launching a lean start-up

Author
: 
Mullins, John W. (John Walker)

ISBN
: 
9781292003764

Personal Author
: 
Mullins, John W. (John Walker)

Edition
: 
4th ed.

Publication Information
: 
Harlow, England ; New York : Pearson, 2013.

Physical Description
: 
1 online resource (1 volume) : illustrations

Local Note
: 
O'Reilly

Subject Term
: 
New business enterprises -- Planning.
 
Marketing research.
 
Lean manufacturing.
 
Nouvelles entreprises -- Planification.
 
Marketing -- Recherche.
 
Production allégée.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Lean manufacturing. (OCoLC)fst01746665
 
Marketing research. (OCoLC)fst01010284
 
New business enterprises -- Planning. (OCoLC)fst01036855

Genre
: 
Electronic books.

Electronic Access
: 
https://go.oreilly.com/library-access/library/view/-/9781292003740/?ar
 
https://learning.oreilly.com/library/view/~/9781292003740/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2300889-1001HD62.5 .M85 2013O'reilly E-Books