The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
by
 
Hamper, Robert J.

Title
: 
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

Author
: 
Hamper, Robert J.

ISBN
: 
9780071809108

Personal Author
: 
Hamper, Robert J.

Physical Description
: 
1 online resource (xii, 304 pages)

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Marketing -- Management.
 
Strategic planning.
 
Business planning.
 
Marketing research.
 
Marketing -- Gestion.
 
Planification stratégique.
 
Marketing -- Recherche.
 
BUSINESS & ECONOMICS -- Marketing -- General.
 
Business planning. (OCoLC)fst00842819
 
Marketing -- Management. (OCoLC)fst01010209
 
Marketing research. (OCoLC)fst01010284
 
Strategic planning. (OCoLC)fst01134371

Genre
: 
Electronic books.

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780071809092/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780071809092/?ar
 
https://learning.oreilly.com/library/view/~/9780071809092


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2300959-1001HF5415.13 .H2764 2014 EBO'reilly E-Books