Freemium economics : leveraging analytics and user segmentation to drive revenue
by
Seufert, Eric Benjamin.
Title
:
Freemium economics : leveraging analytics and user segmentation to drive revenue
Author
:
Seufert, Eric Benjamin.
ISBN
:
9780124166981
9781306282123
Personal Author
:
Seufert, Eric Benjamin.
Physical Description
:
1 online resource
Series
:
Savvy manager's guide
Gale virtual reference library
Savvy manager's guides.
Local Note
:
O'Reilly
Subject Term
:
Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry -- Case studies.
Economics.
Economics
Marketing
Prix -- Fixation.
Vente groupée.
Demande (Théorie économique)
Logiciels -- Industrie -- Études de cas.
Économie politique.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Economics. (OCoLC)fst00902116
Bundling (Marketing) (OCoLC)fst00841606
Computer software industry. (OCoLC)fst00872606
Consumption (Economics) (OCoLC)fst00876455
Demand (Economic theory) (OCoLC)fst00890028
Marketing. (OCoLC)fst01010167
Pricing. (OCoLC)fst01076230
Genre
:
Electronic books.
Case studies. (OCoLC)fst01423765
Case studies.
Études de cas.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2301310-1001 | HF5416.5 .S48 2014 EB | O'reilly E-Books |