Ask, measure, learn : using social media analytics to understand and influence customer behavior
by
 
Finger, Lutz, author.

Title
: 
Ask, measure, learn : using social media analytics to understand and influence customer behavior

Author
: 
Finger, Lutz, author.

ISBN
: 
9781449336844
 
9781449336837
 
9781306811996

Personal Author
: 
Finger, Lutz, author.

Physical Description
: 
1 online resource : illustrations (some color)

General Note
: 
Includes index.

Local Note
: 
O'Reilly

Subject Term
: 
Consumer behavior.
 
Data mining.
 
Social media.
 
Consommateurs -- Comportement.
 
Exploration de données (Informatique)
 
Médias sociaux.
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Consumer behavior. (OCoLC)fst00876238
 
Data mining. (OCoLC)fst00887946
 
Social media. (OCoLC)fst01741098
 
Verbraucherverhalten
 
Soziale Software
 
Data Mining

Added Author
: 
Dutta, Soumitra,

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9781449336806
 
https://learning.oreilly.com/library/view/~/9781449336806/?ar
 
https://go.oreilly.com/library-access/library/view/-/9781449336806/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2301675-1001HF5415.32O'reilly E-Books