It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards.
by
 
Pauwels, Koen.

Title
: 
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards.

Author
: 
Pauwels, Koen.

ISBN
: 
9781306415576
 
9780814433966

Personal Author
: 
Pauwels, Koen.

Publication Information
: 
AMACOM, 2014.

Physical Description
: 
1 online resource

Local Note
: 
O'Reilly

Subject Term
: 
Marketing research.
 
Marketing research -- Data processing.
 
Dashboards (Management information systems)
 
Marketing -- Recherche.
 
Marketing -- Recherche -- Informatique.
 
Tableaux de bord (Gestion)
 
BUSINESS & ECONOMICS -- Industrial Management.
 
BUSINESS & ECONOMICS -- Management.
 
BUSINESS & ECONOMICS -- Management Science.
 
BUSINESS & ECONOMICS -- Organizational Behavior.
 
Dashboards (Management information systems) (OCoLC)fst01736965
 
Marketing research. (OCoLC)fst01010284
 
Marketing research -- Data processing. (OCoLC)fst01010288

Electronic Access
: 
https://learning.oreilly.com/library/view/~/9780814433959/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780814433959/?ar
 
https://learning.oreilly.com/library/view/~/9780814433959


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2301843-1001HF5415.2 .P39 2014O'reilly E-Books