Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect
by
Flint, Daniel J.
Title
:
Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect
Author
:
Flint, Daniel J.
ISBN
:
9780133481464
Personal Author
:
Flint, Daniel J.
Publication Information
:
Upper Saddle River, N.J. : Pearson Education, ©2014.
Physical Description
:
1 online resource (1 volume) : illustrations
Local Note
:
O'Reilly
Subject Term
:
Marketing.
Retail trade.
Advertising, Point-of-sale.
Consumers -- Decision making.
Shopping -- Decision making.
Commerce de détail.
Publicité sur le lieu de vente.
Magasinage -- Prise de décision.
Advertising, Point-of-sale. (OCoLC)fst00797959
Consumers -- Decision making. (OCoLC)fst00876415
Marketing. (OCoLC)fst01010167
Retail trade. (OCoLC)fst01096067
Shopping -- Decision making. (OCoLC)fst01116888
Added Author
:
Hoyt, Chris.
Swift, Nancy.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2303275-1001 | HF5415 F55 2014 | O'reilly E-Books |