Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect
by
 
Flint, Daniel J.

Title
Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect

Author
Flint, Daniel J.

ISBN
9780133481464

Personal Author
Flint, Daniel J.

Publication Information
Upper Saddle River, N.J. : Pearson Education, ©2014.

Physical Description
1 online resource (1 volume) : illustrations

Local Note
O'Reilly

Subject Term
Marketing.
 
Retail trade.
 
Advertising, Point-of-sale.
 
Consumers -- Decision making.
 
Shopping -- Decision making.
 
Commerce de détail.
 
Publicité sur le lieu de vente.
 
Magasinage -- Prise de décision.
 
Advertising, Point-of-sale. (OCoLC)fst00797959
 
Consumers -- Decision making. (OCoLC)fst00876415
 
Marketing. (OCoLC)fst01010167
 
Retail trade. (OCoLC)fst01096067
 
Shopping -- Decision making. (OCoLC)fst01116888

Added Author
Hoyt, Chris.
 
Swift, Nancy.

Electronic Access
https://learning.oreilly.com/library/view/~/9780133481464
 
https://learning.oreilly.com/library/view/~/9780133481464/?ar
 
https://go.oreilly.com/library-access/library/view/-/9780133481464/?ar


LibraryMaterial TypeItem BarcodeShelf NumberStatus
IYTE LibraryE-Book2303275-1001HF5415 F55 2014O'reilly E-Books