The community manager's playbook : how to build brand awareness and customer engagement
by
Perkins, Lauren, author.
Title
:
The community manager's playbook : how to build brand awareness and customer engagement
Author
:
Perkins, Lauren, author.
ISBN
:
9781430249962
9781430249955
Personal Author
:
Perkins, Lauren, author.
Physical Description
:
1 online resource (xii, 316 pages) : illustrations
General Note
:
Includes index.
Local Note
:
O'Reilly
Subject Term
:
Customer relations -- Management.
Branding (Marketing)
Stratégie de marque.
branding.
Business & management.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Branding (Marketing) (OCoLC)fst01743755
Customer relations -- Management. (OCoLC)fst00885539
Genre
:
Electronic books.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | Status |
---|
IYTE Library | E-Book | 2305560-1001 | HF5415.5 .P47 2015 EB | O'reilly E-Books |