Should you punish or reward current customers?
by
Shin, Jiwoong, author.
Title
:
Should you punish or reward current customers?
Author
:
Shin, Jiwoong, author.
Personal Author
:
Shin, Jiwoong, author.
Physical Description
:
1 online resource (1 volume) : illustrations
Local Note
:
O'Reilly
Subject Term
:
Consumer behavior.
Customer loyalty programs.
Customer relations -- Management.
Marketing.
Consommateurs -- Comportement.
Fidélisation.
Consumer behavior. (OCoLC)fst00876238
Customer loyalty programs. (OCoLC)fst00885532
Customer relations -- Management. (OCoLC)fst00885539
Marketing. (OCoLC)fst01010167
Added Author
:
Sudhir, K.,
Added Corporate Author
:
Massachusetts Institute of Technology.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Status |
|---|
| IYTE Library | E-Book | 2307075-1001 | HF5415.32 | O'reilly E-Books |